Red Bull Energy Drink: A Comprehensive Analysis of Physiological Effects, Behavioral Patterns, and Psychological Impacts

Harikumar Pallathadka; Parag Deb Roy

doi:10.55544/jrasb.4.2.15

Authors

Prof. Dr. Harikumar Pallathadka Vice-Chancellor & Professor, Manipur International University, Imphal, Manipur, INDIA. https://orcid.org/0000-0002-0705-9035
Dr. Parag Deb Roy Guwahati, Assam, INDIA.

DOI:

https://doi.org/10.55544/jrasb.4.2.15

Keywords:

Red Bull, Energy drink, Caffeine, Taurine, Sugar content, Sleep disruption, Heart rate, Mood changes

Abstract

This paper presents a multi-disciplinary analysis of Red Bull energy drink, examining its physiological, psychological, and behavioral effects through the lens of multiple theoretical frameworks. Using an integrated mixed-methods approach combining neurochemical analysis, psychophysiological assessment, and a large-scale survey (n=2,450) with experimental validation, we investigate Red Bull's efficacy as both a mood enhancer and energy booster. Our findings reveal significant short-term improvements in alertness, concentration, and psychological well-being (p<0.001), alongside evidence of neuroadaptation processes that facilitate dependency-like behaviors in a substantial subset of consumers. Utilizing theoretical models from cognitive neuroscience, behavioral economics, psychoneuroendocrinology, and addiction science, we elucidate the complex mechanisms through which Red Bull's constituents—primarily caffeine, taurine, B-vitamins, and sugars—modulate neurotransmitter systems and metabolic processes. Advanced statistical modeling including structural equation modeling and network analysis demonstrates that consumption patterns form distinct clusters associated with specific psychological profiles and neurobiological vulnerabilities. The paper synthesizes these findings into a comprehensive theoretical model that accounts for both the acute benefits and potential long-term concerns associated with regular consumption, with implications for regulatory policy, public health interventions, and clinical practice.

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